Tuesday, 16 October 2007

Short Client Project - logo, web banner, microsite ideas

The purpose of my website is to inform people potential “DANGERS” of insect bites, the kind of diseases that they can catch and how they can avoid it. I wanted a hard hit danger symbol that people can recognise when they see it.

Below is a danger/hazard sign template which is recognised by most people. I can use this template to symbolise the dangers of Insect Transmitted Diseases but have a black sillhouette of a bug inside the triangle and place a title on the right hand side or below.


Logo Sketches

Here is a rough sketch of how my logo could possibly look. There could be changes when I make the final design using Photoshop. It could work effectively because the purpose is to send the message out to tourists about the DANGER’s of insect bites. I asked a number of people to evaluate my logo and they immediately recognised the DANGER symbol and they agreed that this is an effective way to communicate the message.


Web banner Sketches - Story Board

My Standard web banner size will be 468 x 60 (changes could be made later)

1) Here shows a bug > walking on a skin.




2) The bug is drilling a hole into the skin.


3) It’s half way into the skin.





4) Bug has finished drilling. Diseased has been transmitted. The bug walks off.


5) Disease begins to spread.




6)The disease spreads even more.

My Microsite Ideas

I will use CSS and HTML to produce the final outcome of my microsite. For the template, the colours I will use are yellow and black. Which is the original colours from the hazard sign logo. But I will also include the red colour to symbolize the dangers of death. These colours will be part of the brand identity and used consistently throughout my website.
I will use Adobe Photoshop to create images, such as my web banner sketches. Macromedia Flash will help me activate the actual web banner, this will then be linked to the microsite.